Paperisation dans l'emballage: Pourquoi les marques passent du plastique au papier
“Paperization” is reshaping the packaging industry — from kraft bags replacing plastic pouches to molded pulp replacing foam inserts. This article breaks down what’s driving the shift (consumer demand, EU regulation, positionnement de la marque), compares paper vs plastic across cost and recyclability, and offers a practical framework for choosing the right paper packaging by industry.