포장의 종이화: 브랜드가 플라스틱에서 종이로 전환하는 이유
“Paperization” is reshaping the packaging industry — from kraft bags replacing plastic pouches to molded pulp replacing foam inserts. This article breaks down what’s driving the shift (consumer demand, EU regulation, 브랜드 포지셔닝), compares paper vs plastic across cost and recyclability, and offers a practical framework for choosing the right paper packaging by industry.