包装における紙化: ブランドがプラスチックから紙に切り替える理由
“Paperization” is reshaping the packaging industry — from kraft bags replacing plastic pouches to molded pulp replacing foam inserts. This article breaks down what’s driving the shift (consumer demand, EU regulation, brand positioning), compares paper vs plastic across cost and recyclability, and offers a practical framework for choosing the right paper packaging by industry.