Emballage durable pour une marque française d'électroménager d'entretien des vêtements
Aperçu du projet
Large appliance may appear secure while standing still, yet vibration, tilting, and repeated handling can gradually shift the product inside the pack. Even small movement could create rubbing, pressure marks, or concentrated impact on finished surfaces.
The main machine was not the only concern. Hard or heavy accessories could shift independently, strike the appliance body, rub against cosmetic surfaces, or damage one another if they were not individually controlled.
The sustainability requirement ruled out simply filling the package with conventional plastic cushioning. Paper-based components had to do more than occupy space—they needed to carry load, restrict movement, separate components, and remain practical to assemble and unpack.
The engineering team first determined how the garment steamer should sit inside the package and which areas could safely carry pressure. Supports were then positioned around those zones, while visible or sensitive surfaces were deliberately kept away from unnecessary contact. Only after the machine position was stable did we begin arranging the accessories around it.
Each accessory was evaluated according to weight, forme, and its potential to move during transport. Components that could safely share space were grouped; others received dedicated paper-based sections to prevent rubbing or impact. The goal was not visual neatness, but to ensure that no loose part could gain momentum inside the pack.
Several internal layouts were developed because no single concept was assumed to be correct from the beginning. One restrained the product better but used more material; another assembled more easily but allowed excess movement. Repeated packing, repositioning, clearance checks, and unpacking trials helped refine the final structure before it was sent for customer-side testing.
Map the Risk
quoi
pourquoi
Build from the Machine Outward
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Challenge the Structure
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pourquoi
Release for Factory Validation
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pourquoi
Construit autour des besoins réels des produits
Vérifié avant la production complète
Détails clés suivis tout au long
Vérifié avant
expédition
Emballé et coordonné pour l'expédition
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